Case study, still being written
'47 Brand: a storefront built to move as fast as a drop
Licensed sports apparel sells in bursts. This storefront needed to keep up with product drops without falling over, so the team built a fully custom Shopify theme with speed as the whole point.
Placeholder page: pulled and reworded from what's publicly documented about this project, not my own account of it yet. I'll come back and fix this once I sort out exactly what I did here.
Roughly 3x faster page loads, reported
Full write-up coming soon.