kreynolds

Case study

Fracture: a QR code that has to work forever

Fracture prints your photos onto glass. Their StoryGlass feature adds a small QR code to the print that opens up a video or audio memory. Once that glass is printed, it's permanent, so the link behind that code has to keep working forever, not just until somebody migrates a server.

01
Built the customizerWhere you attach your story to a print and see exactly what you're getting before it ships.
02
Built a landing page system meant to lastScan the glass and it opens a page that plays back a video, an audio file, or a link from YouTube, Vimeo, or SoundCloud. Built with the goal of never going down.
03
Positioned the QR code live, through CloudinaryThe code gets placed onto the product preview in real time, right where you put it. What you see while customizing is what actually gets printed.

The customizer

StoryGlass customizer (recreated)
Edit
Size
Story
Upload video or audio
or add a link
YouTubeVimeoSoundCloudMP4 / MP3
live print preview

Recreated layout only. No customer content involved.

A physical product with a digital piece attached only works if that piece never breaks.