Case study, still being written
HEYDUDE: getting a newly-acquired brand up to speed
Right after Crocs bought HEYDUDE, the brand needed a storefront that could handle its new scale. The team built a fully custom Shopify theme to replace the templated setup it was running on.
Placeholder page: pulled and reworded from what's publicly documented about this project, not my own account of it yet. I'll come back and fix this once I sort out exactly what I did here.
Roughly 3x faster page loads, reported
Full write-up coming soon.